Kelly Day will oversee the new unit, which will expand digital-native content across Viacom and its brands.
NORTH AMERICA–Viacom has appointed Kelly Day to serve as the president of Viacom Digital Studios, a new unit focused on creating and expanding digital content across Viacom and its portfolio.
As head of Viacom Digital Studios, Day will oversee Viacom’s digital content strategy and will lead creative and editorial production for Viacom’s social channels. She will also work closely with Viacom’s brands to facilitate a collaborative, coordinated approach to digital, building on current programing as well as developing original content and branded entertainment in a variety of formats.
Day joins Viacom from AwesomenessTV, where she served as chief digital officer before being named chief business officer. Before that, she was chief executive officer of Blip networks and served in a number of leadership positions at Discovery Communications. She also held positions at organizations including The Knot and America Online, among others.
“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” says Bob Bakish, president and chief executive officer, Viacom. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”