Kelly Day will oversee the new unit, which will expand digital-native content across Viacom and its brands.
As head of Viacom Digital Studios, Day will oversee Viacom’s digital content strategy and will lead creative and editorial production for Viacom’s social channels. She will also work closely with Viacom’s brands to facilitate a collaborative, coordinated approach to digital, building on current programing as well as developing original content and branded entertainment in a variety of formats.
Day joins Viacom from AwesomenessTV, where she served as chief digital officer before being named chief business officer. Before that, she was chief executive officer of Blip networks and served in a number of leadership positions at Discovery Communications. She also held positions at organizations including The Knot and America Online, among others.
“Kelly has an impressive track record of building successful
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.