USAopoly has appointed Mike Gonzales to the role of vice president, creative and business development.

In his new role, Gonzales will oversee creative, new business and product development strategy for the company.

Before joining USAopoly, Gonzales served more than 20 years in the global product and digital development categories. He previously held the position of head of consumer products at Weta Workshop, as well as creative director at 343 Industries–the developer behind “Halo.” Gonzales has also held key creative positions with Wow Wee, Atari and RockStar Games and has helped develop and launch new products, mobile apps and collectible toys, in addition to managing the global manufacturing and creative production.

“We are very pleased to bring Mike onto our team,” says John M. Davis, president and chief executive officer, USAopoly. “Mike’s track record of success and expertise in creative development, merchandising, production, new business development and marketing make him a natural fit. A seasoned professional with more than 20 years in the industry, he will help take our company to the next level.”