The GCA is the U.S. trade association that serves the greeting card and social expression industry.
Doherty joins the GCA from the National Association for Music Education, where he was director of constituencies and organizational development.
“We are delighted to have a leader with the track record in association management that Peter brings to the GCA,” says Steve Doyal, president, GCA. “His success engaging and increasing membership will position the GCA for growth as it marks its 75th anniversary.”
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