Universal Names CP Retail Head

In her new role, Hagen will lead the strategic development and implementation of Universal’s consumer products at retail, drive programs that build long-term franchises and maximize revenue of the company’s entertainment portfolio of theatrical and television properties.

She will also evaluate key insights and tracking measures as well as identify critical areas of growth as the retail sector evolves.

Prior to joining Universal Brand Development, Hagen was senior vice president of global partnership marketing at Universal Pictures. During her 10-year tenure, she was responsible for strategic development, creation and negotiation of global theatrical and DVD partnerships for Universal Pictures. She joined the company in 2006 after managing her own partnership marketing agency, The Hagen Company.

“Michelle has a strong and comprehensive understanding of the Universal brand