Jessica Blue will oversee Licensing Expo, Brand Licensing Europe and License! Global in new role. 

UBM Americas, the largest business-to-business events and trade show organizer in the U.S. and owner of Licensing Expo, Brand Licensing Europe and the MAGIC marketplace, has promoted Jessica Blue to senior vice president, licensing.

In her expanded role, Blue will assume leadership responsibilities for UBM's global licensing portfolio and oversee the strategy and growth of the annual Licensing Expo and Brand Licensing Europe events, as well as License! Global magazine. She will also lead the exploration of new opportunities around the world.

Blue has overseen UBM’s (formerly Advanstar) licensing events since 2005, most recently as vice president, Licensing Expo, and previously as event director, BLE.

“It gives me great pleasure to personally announce and congratulate Jessica Blue on her promotion to senior vice president, licensing, taking over the leadership responsibilities of the whole global portfolio,” says Simon Foster, chief executive officer, UBM Americas. “This promotion is well deserved and we couldn’t be more pleased to have her on board in this strategic position, and to continue the fantastic work she has been doing.”

This announcement follows the appointment of Chris DeMoulin to managing director, fashion, for UBM Americas in November 2015.