Turner Latin America has promoted Whit Richardson to take on the role of president.

In his new role, Richardson will gain executive oversight of Turner’s regional portfolio of general entertainment, kids, sports and free-to-air brands; distribution and ad sales of those brands; the distribution of CNN’s services; and licensing merchandising activity in Latin America.

A 23-year veteran of Turner, Richardson most recently served as executive vice president of distribution, Turner Latin America.

“Whit is a highly respected executive inside and outside Turner. I am delighted that he accepted the offer to become the next president of Turner Latin America. The company will benefit from his leadership skills and wealth of experience, especially as we navigate through a dramatically evolving media-business future demanding dynamic change,” says Gerhard Zeiler, president, Turner International. “His enduring successes in affiliate sales and marketing, in establishing our Argentina hub as a nationally respected employer, his sharp mind, strategic approach and process-orientated management, make him the ideal choice to lead our business in Latin America; he has a clear vision of how we adapt the organization to truly become a next generation media provider.”