Vikram Sharma will oversee sales across toys, apparel, and more in the region.

ASIA–Turner Asia Pacific has appointed Vikram Sharma to serve as president of regional licensing and merchandising for Cartoon Network Enterprises.

In his new role, Sharma will work to increase sales across the region for branded toys, apparel, home entertainment, publishing and lifestyle products for properties including “Ben 10” and “Adventure Time.” In addition, he will oversee the emoticon brand Tuzki.

Prior to Turner, Sharma served as the head of consumer products business for Disney in Thailand.  Sharma held various positions at Disney in Asia with a focus on retail and franchise monetization.

 “The potential of the CNE business is immense and with Vikram leading the charge, we know it can be realized,” says Ricky Ow, president, Turner Asia Pacific. “We are incredibly pleased to have attracted someone with his track record and have high hopes that fans of our amazing IP and franchises will have products that match their passion.”