Björg Arnardottir will spearhead the company’s licensing expansion.
In her new role, Arnardottir will lead the brand’s licensing business as it aims to expand. Additional responsibilities will include managing Tulipop’s licensing program and activities related to public relations, marketing and events working closely with licensing agents to develop and coordinate Tulipop’s merchandise and marketing programs to secure new licensing partnerships and opportunities for the Tulipop brand worldwide.
“We are delighted to welcome Björg to the Tulipop family. As the property’s global reputation and fanbase continues to grow, Björg will be ideally placed to take Tulipop to the next level and to help the brand reach and engage with people globally on as many different platforms and touchpoints as possible,” says Helga Arnadottir, co-founder, Tulipop.
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