TRU Names First Chief Technology Officer

Toys “R” Us has appointed Lance Wills to the role of executive vice president, global chief technology officer.

April 6, 2018

TRU Names First Chief Technology Officer

In his newly created position, Wills’ responsibilities will span global IT and digital strategy for the company, bridging data and business operations. He will also oversee end-to-end strategy, design and implementation of the company’s digital road map, ensuring an enhanced customer experience through all available shopping channels.

Prior to joining TRU, Wills served as vice president, global head of digital technology at American Eagle Outfitters. While with American Eagle, Wills was responsible for the company’s online and in-store technology groups, as well as those of the company’s subsidiary brands. Before that, he served as vice president, direct and Omni channel technologies at Macy’s. He has also held various consulting and technology roles with Thomson Reuters, previously Thomson Publishing.

“As we work towards creating a world-class customer shopping experience and revolutionizing

our digital strategy, we are excited to welcome Lance to this new key role within the organization,” says Dave Branding, chairman and chief executive officer, TRU. “Lance has the talent, experience and leadership qualities that will be instrumental in helping position our IT and digital teams for success in the company’s journey to growth.”

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