Collins has served as head of brands since November 2009, during which time he was a driving force in the company’s wider brand development strategies.
Collins helped to re-invigorate
brand, leveraging CBBC TV show "Dennis the Menace and Gnasher" and forging fashion partnerships with the likes of Asos and Dr. Martens.
New projects initiated by Collins include a "Bananaman" live-action film, stage musicals for
and "Bananaman" and a raft of partnerships with organizations including Penguin Random House, the Southbank Centre, St. Pancras International and INTU.
Collins also led the development of the first consumer products program for "The Broons," launching the Maw Broons Kitchen food concept and expanding the
brand into apparel and music. During his tenure, Collins has also driven new brands for the magazine business including "Thunderbirds Are Go," "Twirlywoos" and "Dangermouse."
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