Personalized gifts retailer Things Remembered has appointed Catalina Maddox-Wagers as senior vice president, chief merchandising and marketing officer.

Maddox-Wagers formerly served as executive vice president and general merchandising manager for the wedding specialty retailer David’s Bridal where she was instrumental in implementing some of the brand’s top collaborations including White by Vera Wang.

In her new role, Maddox-Wagers will work to evolve the Things Remembered brand in product development, brand marketing and in-store and online merchandising.

“Catalina puts a forward-thinking, creative twist into timeless traditions. Her deep appreciation for the richness of life’s milestones, special occasions and everyday gifting, paired with her sharp, inspired eye, exemplify what the Things Remembered brand is committed to delivering to our customers,” says Michael Anthony, chairman, president and chief executive officer, Things Remembered. “With her merchandising, marketing, category expertise and multi-channel retail experience, she will help guide the evolution of the Things Remembered brand.”