Tech 4 Kids has appointed Hugh Kennedy to the role of senior vice president of marketing.

Kennedy will now be responsible for all marketing initiatives, product design and development, licensing and brand management for Tech 4 Kids.

Prior to joining the company, Kennedy held senior roles at Blip Toys, Animal Adventure and Manhattan Toys, among others.

“Hugh’s extensive experience in the kids’ space both planning and executing strategic marketing campaigns makes him the perfect fit for this role,” says Brad Pedersen, president and chief executive officer, Tech 4 Kids. “We are excited to welcome him to the Tech 4 Kids family. We know Hugh will bring a passion that will help us continue to be a leader in the toy industry.”