In her new role, Brauneis will provide strategic support for the company's trade partners.
Brauneis was previously responsible for sales and marketing at CPLG Germany. Before that, she served as director of licensing and home entertainment of MM MerchandisingMedia, the licensing arm of ProSiebenSat.1 Media.
The Team! Licensing portfolio includes brands such as Peanuts, Calimero, Hello Kitty, Paul Frank and Talking Tom.
“We are extremely pleased to have Sibylle on board. She has a great track record across all relevant consumer market segments,” says Katarina Dietrich, managing director, Team! Licensing. “Her unrivalled retail connections are a great asset to support our licensees' efforts as well as implementing select direct-to-retail operations. We are convinced that her expertise will boost the success of our licensing programs even more."
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