Target Ups Gomez to Marketing Officer

In his new role, Gomez will be responsible for furthering Target’s brand positioning and leading the integration of all marketing programs as well as overseeing marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications and corporate responsibility efforts.

Gomez joined Target in 2013 and has been instrumental in driving growth in categories including baby, kids, style and wellness. He has also driven a host of Target’s marketing initiatives, including live commercials during the 2015 and 2016 Grammy’s telecasts, among others. Prior to joining Target, Gomez held several positions at PepsiCO, Quaker Oats and MillerCoors, where he focused on integrated marketing, brand building and customer engagement.

“Rick has a deep understanding of the retail marketplace and brings an analytical, strategic and collaborative approach to the work he