The Branded Entertainment Network Group, which connects global brands to consumers through popular entertainment, has tapped Tamra Knepfer to serve as the senior vice president of its Greenlight division, which handles rights representation and music clearances.

The company represents icons such as Albert Einstein, Steve McQueen, Marilyn Monroe, Buzz Aldrin, Marvin Gaye, Sophia Loren and Martin Luther King Jr.

In her new role, Knepfer will be responsible for all facets of the Greenlight business, with specific attention to its expanding merchandise licensing business as well as working with global brands, ad agencies and other content creators.

Prior to joining BEN Group, Knepfer ran the licensing and marketing agency TK Brand Group as well as co-launched the licensing agency Knockout Licensing. She has also held a variety of positions with companies such as Disney Consumer Products, Sesame Workshop, American Greetings, Rodale and Chorion.

"Greenlight is fortunate to represent some of the most iconic names in history and we are thrilled to have Tamra join the BEN Group team," says Greg Isaacs, executive vice president, product and marketing, BEN Group. "We look forward to fully optimizing the potential of the icons we represent and accelerating growth of the Greenlight business."