Tamra Knepfer Joins BEN Group

The company represents icons such as Albert Einstein, Steve McQueen, Marilyn Monroe, Buzz Aldrin, Marvin Gaye, Sophia Loren and Martin Luther King Jr.

In her new role, Knepfer will be responsible for all facets of the Greenlight business, with specific attention to its expanding merchandise licensing business as well as working with global brands, ad agencies and other content creators.

Prior to joining BEN Group, Knepfer ran the licensing and marketing agency TK Brand Group as well as co-launched the licensing agency Knockout Licensing. She has also held a variety of positions with companies such as Disney Consumer Products, Sesame Workshop, American Greetings, Rodale and Chorion.

"Greenlight is fortunate to represent some of the most