For the first time in the company’s history, Swarovski has named a companywide creative director. Giovana Battaglia Engelbert has been appointed to the position as part of the company’s restructuring.

“I have already been committed to the creative direction of Swarovski’s B2B division since 2016 and was focusing on the areas of ingredient branding, design and content curation then,” Battaglia Engelbert told Vogue. “My new role is a natural evolution and now covers all creative aspects of Swarovski as a whole.”

Battaglia Engelbert will oversee all of the company’s endeavors from jewelry to stemware and chandeliers.

“As part of a new overall vision and growth strategy of the company, I have already started crafting a new creative vision for Swarovski,” says Battaglia Engelbert. “We are set to enter a new era and will reveal more in the collection for spring/summer 2021. I am proud to be part of shaping the future of Swarovski together with so many brilliant minds.”