As License! Global previously reported in its December feature "The Buzz Word is Growth," Studio 100 has appointed former BBC Worldwide executive Tom Reding to head its newly launched digital division in the role of digital director.

Reding will establish and lead a team responsible for the commercial exploitation and digital marketing of Studio 100’s properties, which include Maya the Bee, Vic the Viking and Heidi. In his new role, Reding will also develop a long-term digital strategy for the business across tablets and smartphones, consoles, social media and websites.

“This appointment adds strength to Studio 100’s digital capabilities, and we know that Tom’s skills and experience will drive this arm of the business forward into new and exciting areas,” says Hans Bourlon, chief executive officer, Studio 100.

Formerly Head of Digital Entertainment & Games for BBC Worldwide, Reding’s experience includes work on commercial digital products for BBC Earth, Walking with Dinosaurs, Top Gear, Doctor Who and CBeebies.

“It was a simple decision to join Studio 100 as I was struck by the entrepreneurial spirit that runs throughout the business,” says Reding. “My objective is to harness that ambition and extend Studio 100’s offer with digital products that will compete on a global scale. All the right ingredients for success are there–global brands, quality content, a strong team, a solid partnership network and top-level support for digital transformation. It’s a very exciting time for Studio 100, and I can’t wait to talk about the products we have in production.”