Studio 100 International has promoted Christophe Drevet from consumer products director France to international consumer products director.

Drevet will be responsible for coordinating the licensing and merchandising program for Studio 100’s global brands such as Maya the Bee, Heidi, Vic the Viking, K3 and Blinky Bill. He will lead the company's consumer products initiatives worldwide, excluding Benelux, G/A/S and Australia, which will be managed by separate teams at those offices.

Before joining Studio 100, Drevet served as general manager and brand management director Europe at Bandai.

“I am delighted to take on this new role within Studio 100 Group and am excited to make our great characters more and more popular all over the world," says Drevet. "Alongside the international team, I will be working with influential partners across France and the rest of the world to ensure all our global brands reach the consumer through engaging and fun products that encapsulate the brand values.”