John Cora has been hired as vice president of insights and strategy for 24-hour preschool network Sprout.
In this role, Cora will manage all aspects of analytics and metrics related to the viewing of content across both Sprout and the NBC Kids platforms, and will help inform overall network strategy.
Cora will initiate and lead primary research studies including brand tracking, marketing effectiveness and program testing, and will communicate performance, trends and analyses for Sprout programming, delivering insights to inform network and department strategies. Additionally, he will work closely with the scheduling, programming, development and marketing teams to optimize delivery of target audiences and advise on key trends and opportunities in the marketplace.
Cora joins Sprout after spending the last four years as the vice president of research, insights and strategy at Fox Networks Group.