Jennifer Giddens has been named vice president of marketing for Sprout.

In her new role, Giddens will drive the network’s consumer and trade marketing strategy, develop customized marketing campaigns and work in collaboration across NBCUniversal networks as well as with external partners to generate cross-promotional opportunities.

Giddens joins Sprout after spending the last 10 years with Turner Networks.  

“Jennifer brings an impressive track record of success to our rapidly growing network,” says Sandy Wax, president, Sprout. “Her robust television experience combined with a proven ability to work on a variety of integrated marketing campaigns makes her a tremendous asset to Sprout, as we build upon our commitment to reach families everywhere across multiple platforms.”