Spin Master has promoted Craig Sims to the position of vice president, global licensing, where he will be responsible for managing and overseeing all master toy opportunities and brand licensing initiatives for Spin Master, across all territories and more.

In addition, Sims will manage the relationships with consumer product groups within all major kids' studios and broadcasters globally, and oversee the evaluation, selection and acquisition process in attaining new licenses for the company.

"Craig's contributions to Spin Master's licensing team have been invaluable," says Adam Beder, senior vice president, global licensing and business affairs for Spin Master. "He's been an integral part to our success and growth, and now Spin Master is poised to make even bigger leaps to success with our future licensing partners and programs."