Rick Goralnick will lead the brand’s corporate licensing strategy as well as foster cross-functional relationships between Spencer’s and Spirit Halloween.

NORTH AMERICA–Spencer Spirit Holdings has tapped Rick Goralnick to serve as the company’s divisional vice president of licensing for both Spencer’s and Spirit Halloween.

Goralnick will now be responsible for the overall creation and leadership of the brand’s corporate licensing strategy, social media marketing and Spencer’s in-store marketing programs. He will also foster cross-functional relationships within Spirit Halloween and Spencer’s as well as with leading licensors across North America.

Goralnick brings more than 30 years of experience in licensing and acquisitions, marketing and brand management after working with companies such as Marvel Entertainment, Crayola, Hasbro and Reebok.

"Rick is a great addition to our dynamic team," says Steven Silverstein, president and chief executive officer, Spencer Spirit Holdings. "His extensive knowledge of the space will be vital in growing partnerships and experiences to support our brand's ongoing growth and to further deepen our commitment to our shoppers."

Goralnick also replaces Eric Morse, who recently stepped down to head up Redbubble’s licensing program.