April 6, 2018
Caplan previously served as vice president of Sony Pictures Consumer Products, overseeing sales efforts for film and television properties.
In his time at Sony, Caplan has been involved with the licensing programs for a variety of film and television properties including
The Smurfs, Pixels, Goosebumps, Hotel Transylvania, Spider-Man, Men in Black
as well as "Breaking Bad," "Wheel of Fortune" and "Jeopardy." For more than 10 years he has also managed one of studios’ most popular and beloved franchises
. Caplan and the Ghostbusters licensing program were featured in the October
story"We Ain't Afraid of No Ghosts."
In his new role, Caplan will oversee and manage licensing, merchandising, location-based entertainment, and interactive gaming efforts for Sony Pictures Entertainment’s most notable franchises.
“Mark is an innovator who has done an exceptionaljob at managing licensing programs for our consumer products group," says George Leon, executive vice president, worldwide consumer marketing, Sony Pictures Entertainment. "He has taken the lead with new categories and has helped re-establish and re-launch existing franchises like
. His incredible knowledge of the industry and keen instincts will be a great asset in this new role.”
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