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Skydance Appoints Head of Consumer Products

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Former Disney executive will spearhead a new division for Skydance, spanning animation and live-action brands.

Skydance Media has named Luis Fernández to the newly-created role of head of consumer products. 

In this role, Fernández will lead the company's growing retail, merchandise and licensee partnerships across all categories of the company. 

"Luis has both a keen design and business sense and has been instrumental in building some of the most iconic franchises ever, and we're thrilled to have him join the Skydance team at this pivotal time," says Jesse Sisgold, president and chief executive officer, Skydance Media and Holly Edwards, president, Skydance Animation. "He will be an incredible asset to the studio as we ramp up our consumer products division and will further our goal of offering fans a multitude of opportunities to engage with a film or show's world long after the credits roll." 

Fernández will be responsible for driving the creative strategy, design and franchise development for the studio's upcoming slate of live-action feature films and television with a strong emphasis on the growing portfolio for Skydance Animation. 

Before joining Skydance, Fernández served as senior vice president and central creative in consumer products and interactive media at The Walt Disney Company. His responsibilities included design, branding, character art, marketing, music and fashion. While at Disney, he was the chief creative running design strategy on the company's many franchises, including Mickey Mouse, Disney Princesses, Disney Animation, Disney Channel, Pixar and Star Wars, and Disney Parks and Resorts merchandise.

"I am excited to join David, Jesse, John and Holly at Skydance," says Fernández. "The stories that the studio is telling and the level of creative talent behind them are truly astounding, and I can't wait to begin to expand on these worlds, giving fans new ways to experience Skydance properties."

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