Silvergate Media has tapped Lisa Macdonald to serve as its vice president of the EMEA region.

In her new position, Macdonald will direct Silvergate’s business, including broadcast sales, secondary licensing and brand partnerships.

Macdonald joins Silvergate from Sanrio, where she led the growth of the Mister Men property across EMEA. Prior, she grew Chorion’s brands in their key European territories.

“We’re thrilled Lisa will spearhead our business across EMEA as we enter a new growth phase,” says Ron Allen, senior vice president, commercial, Silvergate. “Lisa’s reputation in the industry is second-to-none, and we’re excited to have one of the most creative, strategic and results-driven people in the industry on board.”