Setton to Boost Content Distribution at Genius Brands
Genius Brands International has tapped Natalie Setton to serve as its new senior vice president of global content distribution.
Setton will be based in London. In her new role, Setton will work to increase the international sales of Genius Brands’ programming library, which includes such titles as “Rainbow Rangers” and “Llama Llama.”
Additional content sales in her stable include Warren Buffett's “Secret Millionaires Club” and the toddler brand “Baby Genius,” among others. “Natalie has amassed a wealth of experience and solid relationships with a vast number of global media platforms around the world to bring to her role at Genius Brands,” says Andy Heyward, chief executive officer, Genius Brands.
“As our strategy rolls out around the globe, and our operations continue to expand, Natalie is a perfect fit to facilitate our growth and success in the content distribution arena as we gear up for series rollouts in 2019 in territories all over the world.”
Most recently, Setton worked as managing director for Ludorum in the U.K., where she worked more than a decade.