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Sesame Workshop Names VP of Greater China

Alvin Fu has been named vice president and general manager of Greater China for Sesame Workshop.

Alvin Fu has been named vice president and general manager of Greater China for Sesame Workshop, the nonprofit media and educational organization behind “Sesame Street.”

He will be responsible for developing and implementing a new long-term strategic vision for the next generation of children in Mainland China, Hong Kong and Taiwan.

Fu will oversee the expansion of “Sesame Street’s” commercial business, generate new business models and secure strategic partners across key areas of business, including consumer products, content production and distribution, English learning and formal education and themed entertainment. He will also develop community outreach programs, educational assets and a whole-child approach to learning to aim to maximize benefits to children and harness the full potential of the “Sesame Street” brand.

“With over 25 years of senior management experience at blue-chip, multinational corporations in China, Alvin is a deeply respected and seasoned executive,” says Ed Wells, senior vice president and head, international media and education, Sesame Workshop. “His keen grasp of industry trends and aptitude for translating insights into strategy make him the ideal candidate to strengthen and expand the ‘Sesame Street’ brand in the market and deliver long-term sustainability and growth.”

Prior to joining Sesame Workshop, Fu was president and chief executive officer of Wanda Studios Qingdao, where he was tasked with building one of the largest studios in the world. Before that, he served as managing director, home entertainment at 20th Century Fox China. During his tenure there, Fu transformed the home entertainment division from a physical to digital platform business and drove a substantial revenue increase. He has also held various roles at Heinz and Gillette.

Fu graduated from the University of Hong Kong and earned an MBA from the Hong Kong University of Science and Technology.

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