Sesame Brings in Interactive VP

Sesame Workshop has named Lewis Kofsky to the newly created position of vice president, international creative and global interactive strategy. 

In his new role, Kofsky will oversee the creative direction for Sesame Workshop’s international co-productions and initiatives. He will also lead Sesame Workshop’s strategy for gaming projects providing a library of interactive offerings on a global scale.

Most recently, Kofsky served as director of game services at the San Francisco-based startup Playnomics, where he developed product and ran player insights, analytics, and marketing for free-to-play games. As partner and executive producer at Curious Pictures for more than 13 years, Kofsky led a commercial production studio into TV, film and video games.

“Lewis has a diverse background as an experienced producer that includes both traditional and digital production, most recently developing game products and innovating around player analytics,” says Carol-Lynn Parente, senior vice president and executive producer, “Sesame Street.” “We are excited to have his incredible passion lead our international team in an increasingly interactive and interconnected environment.”