Andrew Cooper will join the brand management company from Pegasus Capital.

Sequential Brands Group has named Andrew Cooper as its new president.

He will report directly to chief executive officer Yehuda Shmidman.

“The expansion of our corporate management team reflects the overall expansion of our business, and our desire to continue executing our growth plan,” says Shmidman. “In a short time, our team has successfully built a portfolio of brands that represented less than $100 million in global retail sales a few years ago to a portfolio that currently generates $4 billion in global retail sales. As we work towards achieving our future growth goals, it's exciting to know that our team has expanded in parallel, putting us in the perfect position to deliver results."

Cooper has more than 20 years of business development, operating and private equity investing experience across multiple categories. He most recently served as a partner of Pegasus Capital Advisors and chief executive officer of Universal Lubricants, a portfolio company of Pegasus Capital.

He also served as senior vice president at Priceline.com. During his tenure, he launched the company’s vacation packages business unit and drove the implementation of private label and brand licensing programs with major travel companies.

“We are pleased to welcome Andrew Cooper to the management team at Sequential,” says William Sweedler, chairman, Sequential, and co-founder, Tengram Capital Partners. “Andrew’s expertise in helping companies achieve operational excellence and maximize productivity will both strengthen our infrastructure and help to drive our long-term goals for the business.”