SEGA Europe has appointed Sissel Henno as Head of Licensing. Henno will head up the company’s licensing program for the entire SEGA portfolio, which includes Sonic the Hedgehog, the world famous videogame character who celebrates his 20th Anniversary this year.

SEGA Europe wants grow its licensing program, and already has signed a broad spectrum of licensing partners including Tomy, Hachette, Smith & Brooks and GB Eye. Henno will secure additional partners in the U.K. for categories such as outdoor toys, sporting goods and trading card games.

Henno has more than 10 years of experience in the marketing and licensing industry, and held roles at Dale of Norway, STORM, Classic Media and 4Kids Entertainment.