April 6, 2018
Daisy Kline has been promoted to vice president of marketing and brand management at Scholastic Media, where she will direct the marketing, PR and strategy for its brands and products.
Kline joined Scholastic Media in 2007 and has overseen marketing strategies for properties such as Clifford The Big Red Dog, Goosebumps, I Spy, WordGirl and The Magic School Bus, as well as the company's brand websites. Additionally, she leads marketing and promotion for Scholastic's interactive business, which include branded iTunes apps and multiplatform digital game products. Before Scholastic, Kline worked at Random House Children's Books and HarperCollins Children's Books.
In her new role, Kline will report to Leslye Schaefer, senior vice president of marketing and consumer products.
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