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The Sandbox Appoints VP of Licensing & Brand Partnerships

Bertrand Levy has taken the position having previously worked as an executive at Universal Music.

The Sandbox has announced the appointment of Bertrand Levy, former global vice president, brand partnerships, Universal Music.

The Sandbox will leverage Levy’s established network and expertise to unlock value through partnerships with major entertainment brands, celebrities and artists to build collaborations within The Sandbox gaming virtual world.

“Bertrand is a great addition to the team and his senior expertise will help us to accelerate the

integration of brands into the virtual world we are envisioning,” says Sebastien Borget, chief executive officer and co-founder, The Sandbox. “We’re just getting started here building up a metaverse where any creator can make his own games with characters and elements from his favorite IPs and publish these games next to them.”

In The Sandbox, players will be able to play games featuring IP characters as well as purchase in-game content for use in their own game worlds with its accessible no-code game maker software.

“I’m very happy to join The Sandbox, a truly innovative company that has built a successful mobile game business with over 40 million users and is now expanding its vision of turning players into makers as a multi-platform gaming 3D virtual world with a disruptive approach to ownership,” says Levy. “Thanks to an unbelievable team and fantastic execution, TSB has positioned itself ahead of all virtual worlds in the market. I'm thrilled to invite my extensive network of celebrities, artists and brands to join us in building their very own experiences in The Sandbox world, turning the Ready Player One vision into a reality.”

Levy has more than 15 years of experience in the music industry, including a decade at Universal Music Group. At Universal Music Group, he created more than 100 strategic partnerships with diverse companies such as McDonald’s, Creative Labs, Logitech, Samsung, Alcatel and BNP Paribas. Levy’s deals collectively generated more than €100 million.

He also created the world’s first legal music download site, ecompil.com, in 2001 and the first legal digital music no DRM MP3 bundle website with the ISP, Neuf Cegetel, in 2007.

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