Safilo Adds Commercial Director

Eyewear licensee the Safilo Group has appointed Henri Blomqvist to the newly established role of global commercial director.

Blomqvist spent the last 10 years at Procter & Gamble, where he worked on sales and commercial management of several worldwide brands, most recently as international commercial leader of Braun.

“Henri brings strategic commercial leadership experience, he is thereby well positioned to strengthen Safilo’s commercial capabilities, as we refine our stated sales strategy and in turn differentiate our manufacturing and logistics choices accordingly,” says Luisa Delgado, chief executive officer, Safilo, to whom Blomqvist will report. “This new global leadership role will be crucial in transforming Safilo into a global company that leverages worldwide synergies effectively, while preserving local entrepreneurship.”