Brand's founder joins company to lend creative expertise to Paul Frank and other franchises.

Saban Brands has reunited the Paul Frank Industries brand, which it owns, with its founder and creator, hiring Paul Frank himself to serve as director of creative development.

In his new role, Frank will help to bring authenticity back to the Paul Frank Industries brand. He will also work on new character development and other content for additional properties in Saban’s portfolio.

“The global success of Paul Frank Industries is a true testament to the creativity of Paul Frank and his colorful imagination and quirky designs,” says Dan Castle, managing director, lifestyle group, Saban Brands. “As we continue to evolve the PFI brand, we couldn’t think of a better talent to join our team. We are so excited to have Paul on board and look forward to his contributions and what’s to come for PFI and beyond.”

Frank is the original founder of Paul Frank Industries and the creator of Julius the Monkey, as well as the additional cast of Paul Frank characters. Saban acquired PFI in 2010.