Rovio Entertainment has promoted Anurag Sachdeva to country director for India and South Asia.

Sachdeva previously served as associate director of business development for India and Southeast Asia.

In his new role, Sachdeva will focus on consolidating Rovio’s presence in the market, driving global partnerships and strategic alliances while strengthening the organizational capabilities within Rovio. He will also lead telecom operator relations for South East Asia while focusing on the expansion of the company’s market base.

Before joining Rovio, Sachdeva held positions with Vodafone, Bharti Airtel, Virgin Mobile India and Aircel.

“Anurag has proven to be an asset steering the growth of Rovio in this very important market,” says Alex Lambeek, chief commercial officer, Rovio. “He brings valuable experience to our flock’s leadership in South Asia, and he will be key to helping us raise our game even further in the region.”