Rotter to Head Marketing at Bridge Direct

The Bridge Direct has named Lori Rotter as general manager of marketing across all of its brands including the company’s new Basic Fun division.

In her new role, Rotter will oversee and grow The Bridge Direct’s girls,’ boys’ and preschool activity and novelty businesses, while also driving marketing for the company.

Rotter joins The Bridge from Blip Toys, where she was vice president of girls’ design.

“Lori has long been recognized as a top branding and design visionary of our industry, especially in the areas of dolls, girls’ activities and preschool toys,” says Jay Foreman, president and chief executive officer, The Bridge Direct, to whom Rotter will report. “We are beyond thrilled to have such an immense talent as part of our team.”