In his new role, Rosendahl will oversee the company’s growth.

Previously, Rosendahl worked as president of Excell Marketing. His resume includes a variety of roles at Excell, beginning as a field representative and moving on to a regional sales manager, director of purchasing and then vice president of sales and merchandising. 

“Terry’s leadership, marketing ability, and analytical expertise are superb,” says Stan Seidler, chairman, Excell Brands. “With his unwavering commitment to our future growth, I have all the confide 

Rosendahl succeeds Stan Seidler, the company's chairman and founder. Seidler will stay on as chairman at Excell Brands.