Business development firm Marvin Traub Associates has appointed Rick Platt to serve as the firm’s managing director of licensing.

In his new position, Platt will be responsible for advancing key strategic partnerships through licensing as well as identifying growth opportunities for brands worldwide.

Prior to joining the firm, Platt held positions as division president at Sequential Brands Group and president of Brand Matter, and has worked with a variety of clients and brands including the National Football League, Major League Baseball, Cannon, Royal Velvet, Fieldcrest, Waverly Home, Polaroid, Bombay Company, Linens N Things, Ellen Tracy, Caribbean Joe, Revo, William Rast, Heelys, Robert Graham and Hudson Jeans, among others.

“Licensing is one of the most important tools available to brand owners on their path to becoming global brands,” says Mortimer Singer, chief executive officer, Marvin Traub Associates. “Rick’s knowledge in the licensing industry is deep. His stellar reputation will be a great asset to the firm and will greatly enhance our licensing activities. His relationships are broad and strong and we are delighted to have him join the family.”