Retail Vet Joins Evine Live

Home shopping network Evine Live has appointed Penny Burnett as senior vice president and chief merchandising officer.

April 6, 2018

Retail Vet Joins Evine Live

Home shopping network Evine Live has appointed Penny Burnett as senior vice president and chief merchandising officer.

Burnett brings more than 20 years of merchandising experience to retailer. She previously served as vice president of merchandising for Global Brands Group (a member of the Fung Group) for five years, where she directly managed the merchandising strategy for new acquisitions and oversaw merchandising for the kids' and young men's businesses. Prior to that, she was the vice president of sales and merchandising for Guggenheim Partners on the Lionel brand and held key merchandising roles at both Macy's and Target.

"I believe Penny's strong track record building businesses across broad categories of product positions her well to lead Evine Live's efforts to expand our roster of proprietary brands and diversify our product mix," says Mark Bozek, chief executive officer, Evine Live, to whom Burnett will report. "Penny's retail and wholesale experience and her proven ability to

drive both top line sales and profit should further our growth strategy."

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