Eric Morse will aim to secure rights to produce and sell officially licensed fan art merchandise on the e-commerce site.
NORTH AMERICA–Redbubble has appointed Eric Morse to serve as the company’s senior vice president of content partnerships and general manager of global licensing.
In his new role, Morse will work with top brand owners, content creators and companies to secure the rights to produce and sell officially licensed fan art merchandise–allowing independent artists to create new designs based on their favorite pop-culture brand, character, icon and more. Morse’s hiring also marks a crucial step in Redbubble’s new partnership strategy to connect brands with artists and fans who are passionate about them.
Morse joins Redbubble from Spencer’s, where he served as divisional vice president of marketing, licensing and product development and oversaw all marketing, licensing and product development for the retailer’s Spirit Halloween locations. Before that, he was head of marketing and general manager of e-commerce for Dylan’s Candy Bar; director of licensing for “Sesame Street”; and retail and marketing manager of licensing and entertainment for Hasbro.
“We know three things: independent artists want to create designs that reflect their unique style; individuality is the new cool–consumers want to celebrate their love of pop culture while standing out from the masses; and brands want to engage with fans in new ways that strengthen loyalty,” says Martin Hosking, chief executive officer and co-founder, Redbubble. “We want Redbubble to be the marketplace that makes all that happen together. Bringing someone on board with Eric’s extensive experience in building licensing partnerships reflects our commitment to the success of this new program.”
Founded in 2006, Redbubble is a global online marketplace powered by more than 600,000 independent artists. The company’s community of creatives sell unique designs on 65 everyday products spanning apparel, stationery, housewares, bags, wall art and more.