Precious Moments has appointed Mary Theis as licensing managing for the company.

In her new role, Theis will continue to build on the company’s licensing initiatives by assisting with sales, management of licensees and overseeing licensor relations. She will also support Precious Moments’ growth strategy through product innovation, expanded product offerings and new licensees.

Before joining Precious Moments, Theis was the manager of product development at Enesco. She also has experience in licensing and product development from past roles at Faberge-Ceramic Glaze and Jovan, which is now know as Beecham Cosmetics.

“Precious Moments is thrilled to have Mary as part of our licensing team, bringing the brand to new products sold around the world,” says Patrice Paglia, vice president, licensing, Precious Moments. “Her role is integral to the continued growth of our company’s licensing program. Mary brings with her an extensive background in product development and licensing that will greatly benefit our licensing program as well as serve the needs of our valued licensees.”