Created by Will Stewart, managing director, George Birtchnell, head, business development and delivered under the direction of Sarah Crimes, head of marketing, the new marketing capability will ensure that all products created and launched under The Point.1888 from today will be offered the support of an extensive marketing program.

The brand partnership agency has made a new appointment in Crimes. She joins The Point.1888 from Montezuma’s Chocolates, where she worked as brand manager. In her new role, she will be working alongside brands from the beginning, agreeing on style guides, routes to market and growth strategies. Digital marketing and PR support will be available for launch, as well as e-commerce strategy planning and content creation.

“At The Point.1888, we want our clients to be supported in every way,” says Will Stewart, managing director, The Point. 1888. “With marketing being such a big part of creating, communicating and promoting products, it is the right time to add this division to our business and align it with our existing creative services. Having known Sarah for over four years, I knew she would be a perfect cultural fit for our growing family. Sarah has a huge wealth of

knowledge across the full spectrum of marketing activity, which we can now unleash on the brand extension industry. Engaging retailers and delivering outstanding products already puts us ahead of the market, but layering on a full marketing capability to our partnerships is unique. It continues to be such an exciting time for our company, and Sarah will help drive our unique proposition forward.”

“I was lucky enough to work with The Point.1888 as a client, and loved everything we did together,” says Crimes. “I was always so impressed and inspired by the way in which the teamwork and their knowledge of licensing, retail and business as a whole. I knew for quite a few years that when the time was right, The Point.1888 would be a business I wanted to get stuck in to and see if I could make a difference. Already, the company is allowing me to use my knowledge in manufacturing, retail and sales as well as my huge passion for all things marketing and brands, with the focus being to use it all to build an extra layer into the already-outstanding team that is in place.”