The Point.1888 has expanded its commercial team with the appointment of a new senior commercial manager.
Becky Langer has joined the agency as senior commercial manager. She will report into Hannah Stevens, head of retail and softlines, The Point.1888, who was recently awarded Licensing International’s Rising Star Award.
“More so than ever, in the current climate, our team is working with amazing speed and enthusiasm on identifying strategic partnerships with retailers and licensees to drive the company’s growth plans and fill gaps for our brands,” says Stevens. “We have to continue to innovate and deliver brands that are reflective of trend, but also have the longevity to inspire the customer to repeat buy year on year. It’s a tall order and the reason why we’re growing our team at this time. Becky brings a huge wealth of knowledge and expertise from her licensing career to this Innovative and forward-thinking team. Her tenacity, positivity and creativity make her a fantastic fit not just for my team, but for the agency as a whole and I’m so excited about the possibilities that lie ahead.”
Langer comes to the company from Hasbro where she held the position of retail development manager. Before Hasbro, Langer spent 14 years at high profile companies including Warner Bros, HIT Entertainment and Character World.
“Having been in the industry for 14 years, I’ve watched The Point.1888 emerge and establish itself as an industry leader in record time,” says Langer. “It’s clear why when you see the capability of the team and the business model they’ve adopted. It’s also incredibly refreshing to be part of an organization that operates with such integrity and kindness, not only in business but also in how they treat their team. The portfolio is full of exciting, beautiful and diverse brands so there really is something for everyone without being limited to certain genres or demographics. I cannot wait.”