Pocket.watch has chosen veteran marketing and technology executive Kerry Tucker to the position of chief marketing officer.

Tucker will drive the company’s content and consumer products marketing strategy, lead brand positioning, manage all public relations and corporate communications, and oversee the consumer experience for the quickly growing startup. She will also spearhead the launch and promotion of Pocket.watch franchises, including Ryan’s World, Ryan’s Mystery Playdate and the company’s latest property Hobby Kids Adventures.

“Kerry has a proven track record as a dynamic, strategic, and innovative leader at both Fortune 500 companies and startups,” says Chris M. Williams, founder and chief executive officer, Pocket.watch “Her experience working with some of the most iconic brands in the world, including Martha Stewart, Victoria’s Secret, and CBS Corporation, will be invaluable during our next stage of growth.”

Before Pocket.watch, Tucker served as the chief executive officer of Hello Sunshine, Reese Witherspoon’s media and production company, executive vice president of marketing for Victoria’s Secret, and senior vice president, marketing, media, and merchandising at Martha Stewart Living Omnimedia.