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PlayMonster Appoints Head of Licensing

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Veteran toy industry executive brings licensing expertise to PlayMonster.

PlayMonster has announced the appointment of Hollie Holmes to the role of global licensing head, effective immediately.

In this newly created role, Holmes will oversee the company’s global licensing business with an emphasis on the development and expansion of new IP across new and existing categories.  She will report to Scott Flynn, vice president, sales and marketing, PlayMonster.

“Hollie brings vast experience and demonstrated success in building strong licensing programs that impact business in a meaningful way,” says Flynn. “It’s a whole new level of focus for us that we expect will not only amplify our existing portfolio but open more doors to exciting new opportunities.”

Holmes has more than 20 years of consumer products experience in identifying, securing and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy, automotive and pop-culture brands. She has a long history of developing and maintaining strong executive relationships and is a collaborative partner, negotiating global agreements to increase brand awareness, profitability and sales. 

“Hollie is one of the most widely respected and visionary executives in the licensing industry today, and we couldn’t be happier that Hollie chose to continue her career with PlayMonster,” says Tim Kilpin, president, PlayMonster.

Most recently, Holmes served as senior director, strategic development: global licensing acquisitions and entertainment partnerships, Mattel, where she was responsible for entertainment partnerships and license acquisitions across Mattel’s global portfolio. She oversaw the acquisitions for hundreds of licenses each year, negotiating and executing agreements with partners and evaluating and acquiring new content in various stages of development.

“Working with Tim previously at Mattel was an incredible experience, and I’ve always known I wanted to work with him again,” says Holmes. “Scott, and the entire PlayMonster team are innovative, fun, known as a great partner and incredibly agile, which I’ve learned brings the term ‘moving quickly’ to a whole new level.  I’m thrilled at the opportunity to help expand our focus and accelerate growth for the PlayMonster team.”

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