Planeta Junior has appointed Emanuela Tartari as country manager for Italy and head of international softlines.

In her new role, Tartari will report to Diego Ibáñez, international commercial director, Planeta Junior. She will manage media sales and consumer products for properties including “Gormiti,” “Power Players,” “Miraculous Ladybug” and “Pucca.”

Tartari will also be responsible for global fashion and apparel strategies for Planeta Junior brands as the head of international softlines.

Tartari has more than25 years of experience in licensing, strategic brand and category development. She developed her career in different roles at Warner Bros. Consumer Products. Most recently she spent the last ten years in London, leading fashion and home business development for the Europe, Middle East and Africa region.