Tomasz Sulej will be responsible for the company’s business and strategy in the region.

EUROPE–Planeta Junior has selected Tomasz Sulej to serve as the company’s country manager for Central and Eastern Europe.

In his new role, Sulej will be responsible for developing the company’s business and strategy in the CEE markets.

Sulej is an experienced commercial manager who has held a variety of positions in sales and marketing for companies such as Danone, Hasbro and Bakoma. Most recently, he was responsible for retail strategy setting at Hasbro in the CEE region.