Simone Fenu has been appointed as the new country manager for Planeta Junior Italia.

Fenu's appointment is part of a larger strategy by Planeta Junior to consolidate its classic catalog and focus more on new properties with international potential.

In his new role, Fenu reports to Diego Ibáñez Belaustegui, international commercial director, and will be responsible for the coordination of all marketing activities, business development and strategy for the Italian market. He will also work to identify global strategies to expand the company's business.

Fenu joins Planeta Junior from Warner Bros. where he worked for six years as senior category manager in the sales and retail department, developing the consumer products and home entertainment business. He previously worked for Sony Computer Entertainment Italia and for a number of publishing and animation companies.