Parragon, publishers of illustrated non-fiction books and creator of toys, games and gifts, announced that Claire Payne is joining its sales team as senior director of mass market sales.

Payne will report to Risa Beckett, executive vice president.

A seasoned sales professional, Payne was employed for 10 years by Dalmatian Press as director of sales. Payne was promoted to senior director of sales when Bendon purchased Dalmatian Press three years ago.

“We’re delighted to welcome Claire to Parragon’s ever- expanding family,” says Beckett. “Her professionalism, experience and work ethic will be a tremendous asset to Parragon as our product lines, licensed products and customer base continue to grow and evolve.”