In her new role, Kaufman will spearhead global licensing and merchandising as well as offer a strategic focus on maximizing Viacom's portfolio of brands and franchise properties include Nickelodeon's "Paw Patrol" and Comedy Central's "South Park."
“Expanding and diversifying our consumer products businesses around the world is a key strategic initiative that will help drive Viacom’s future growth. The exceptional leadership and vision Pam has demonstrated at Nickelodeon make her a natural fit for this exciting new position, and her appointment will accelerate our efforts in building this important global business," says Bob Bakish, president and chief executive officer, Viacom.
Kaufman is a Nickelodeon veteran who previously worked as president of consumer products and chief marketing officer for the children's network. She was instrumental in developing essential properties such as "SpongeBob SquarePants," and "Teenage Mutant Ninja Turtles."